November 19, Xiaomi official announced , Xiaomi combinated with cisplatin set a capital of $ 300 million stake in iQiyi, in the meantime, Baidu set additional investment for iQiyi. After the completion of this round of investment, iQiyi will cooperate with Baidu and Xiaomi in content, technology innovation, especially in mobile Internet.
A few days ago, we had reported Xiaomi set a $ 300 million investment for iQiyi. Although Xiaomi official unpublished Baidu's investment amount, but according to informed sources, Baidu added the same amount of investment as Xiaomi, after the investment is completed, the shares of iQiyi which Xiaomi held will be approximately 10%.
It is understood that this investment is the largest single investment since inception of Xiaomi.
Previously, Xiaomi TV will be cooperation with iCNTV on content, while iCNTV is the partner on license with Letv , integrates many content from Letv. The content of Letv appears on Xiaomi box, and Xiaomi who is competing with Letv is accused of piracy, caught in a storm. Some analysts pointed out that after the investment, Xiaomi must be a higher level in content next year.
And for iQiyi, in addition to the entrance of living room, the value of Xiaomi mobile terminal is greater. The second quarter of this year,Xiaomi share 13.8% of the Chinese smartphone market , more than Samsung. This means that Xiaomi has a great advantage in the application of distributed mobile terminals. It is foreseeable that Xiaomi application store will become another important distribution channels for iQiyi addition to Baidu.
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