November 12nd,this morning, Lei Jun released "To Xiaomi Fans’ open letter," the open letter shows that in the past double 11 activities, Xiaomi sold mobile phone 1,160,000 through the Tmall platform, total of 1.56 billion yuan, accounting for 3% of the turnover this day, successfully defending the first.
Lei Jun said, "Last year, on double 11, Xiaomi scored the four first, we continued to hit sevral first, such as Xiaomi/ Redmi record the first in phone category, Xiaomi TV 2 record the first in TV category, Xiaomi TV 2 record the first in tablet PC category,so as Xiaomi bracelet,Xiaomi mobile power, Xiaomi mini router, Xiaomi piston headphone. "
Lei Jun think this double 11 as a "parade", saying "this double fully demonstrate the overall strength of our business, and also demonstrates our supply chain, logistics, customer service and other comprehensive strength. The facts already proved Xiaomi had rised. "
For the Double 11’s achievements, Lei Jun thanked the XiaoMi fans, "their honesty and love, and support for years achieve today's Xiaomi."
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